Idea:

Get your favorite perfumes online

Challenge:

– The perfumes market has exact copies of original products
– HMW gains trust
– Competitors use a wide range of pricing strategies
– HMW provides original products at good prices
– Perfumes is a red ocean market
– Customers cannot smell the product online

Validation:

– The customers didn’t believe that we had original perfumes
– Feelings towards purchasing perfumes drive the customers, so not only does price matter

Learning:

– With a 100% guarantee, we were able to build trust with many of our customers
– Special offers are key in the perfumes market
– Ambush marketing can generate big sales if used in a smart way
– Poetic copywriting makes customers much more enthusiastic to try a certain perfume
– Need huge spending on marketing